Monday, March 7, 2011

Marketing Madness

Today in the supermarket I saw a product on the refrigerated section that caught my eye.

It was manufactured by "The British Sausage Company with a "Uniquely Australian" sticker on it. The product was Boerewors, very tasty South African sausage. But to get this straight now: that's a uniquely Australian, British sausage company selling South African sausage.

Just thought I'd clarify that.

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