Sometimes what's being reported as news is less interesting than the background to the story. For example, I heard the other day that Facebook use had dropped by 500,000 users in Australia. Then it was mentioned that there are over 11 million "active" Facebook users in Australia. 11 million? That's one in every two people updating their Facebook page so that everybody knows what they're doing.
It really is the digital equivalent of Kath and Kim - 11 million people shouting, "Look at moey! Look at moey!"
No wonder nothing gets done.
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