Zu Are You?

Here's a list what Google Instant serves up when you type in the first letter for each letter of the alphabet (in Australia, on my PC, at any rate):

• ANZ
• BOM
• Centrelink
• Domain
• Ebay
• Facebook
• Gmail
• Hotmail
• iTunes
• Jetstar
• Kmart
• Lasoo
• Myer
• Netbank
• Optus
• Paypal
• Qantas
• RTA
• Seek
• TPG
• UAC
• Vodafone
• White Pages
• XE
• YouTube
• Zu

Clearly, banks/money, real estate/shopping, email/social networking, the odd holiday and even the weather all loom large, but Zu? Apparently it's a shoe store. Shoes? Really? Who are these people?