What Price Beer?

Popped into our regular haunt the other day only to find that my beer of choice has gone up from $5.60 to $6.80. That's an increase of over 20%, which confirms a mate's theory on the optimal strategy of having one's pay indexed to the price of beer!

It was an already expensive beer brand before the increase. It's not down to increased tax; it's just a straight price-hike by the supplier.

How do they justify that? It's a short-sighted price-gouging tactic though. Not only will the punters change brews but the pubs will also drop it. Our local is the second one in a month from which it is disappearing.

The beer in question? Well let's just say next time I have a beer, just like if Arnie was buying, "I won't be Becks"